90 Days. One Baby on the Way. One Vision for Freedom.

Join me as I build real Lifestyle-Driven Wealth™ in real life, one CEO Day at a time.

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What is the 90-Day Freedom Build?

For 90 days (April–June 2025), I’m putting Lifestyle-Driven Wealth™ to the test—in real life.

While pregnant, working a 9–5, managing my energy, and running a household, I’m challenging myself to design and fund a more intentional life before my maternity leave begins.

Here’s what I’m doing:

Replacing part of my income through LyfStyled
Redesigning my weekly schedule to reflect the freedom I’m building
Using just one CEO Day a week to make bold, achievable moves

This challenge is both personal and public. It’s my experiment to prove:

Lifestyle-Driven Wealth™ isn’t about quitting—it’s about creating freedom from where you are.
You can prepare for transitions—like extended maternity leave—without relying on burnout or hustle.

Because freedom isn’t just an idea. It’s something you can build before life forces your hand

The 4 Core Goals

Build It Like a Business: The €1,000 LyfStyled Challenge

Generate €1,000+ from LyfStyled products/services before maternity leave.

You get to see behind-the-scenes product creation, launch strategy, sales process, and your reflections on what worked (or didn’t).

Run Life Like a CEO (on Mondays): The one-week workday challenge (Pregnancy edition)

Use only one day a week (CEO Mondays) to plan, build, launch, and reflect.

You get to see my make progress with just one focused day a week, how I structure a “CEO Day”

Fund the Transition: The Transition Fund™ in real Life

Use the Transition Fund Calculator™ to budget and save for an extended maternity leave.

You get to see how lifestyle and financial planning intersect and how to plan for life transitions.

Honor My Health

Build freedom while listening to my body and honoring my energy, and not pushing through it.

You get to see how to adapt your goals to your energy, why health is a wealth driver, and what flexibility really means.

“Freedom isn’t just an idea. It’s something you can build before life forces your hand.”

Weekly Freedom Logs

Week 1 – The Freedom to Rest & Redesign

This week, I had a surprising amount of physical energy, but I couldn’t focus on the tasks I originally set out to do.

So instead of forcing it, I leaned into what I needed.

Let me walk you through what I planned, what actually happened, and what I’m learning while building freedom in real life.

What I Tried This Week

My main goal was to complete a digital product that I could share with you and get my online store up and running.

On CEO Day, I woke up energized—but my brain just couldn’t handle being in front of a screen. Instead of pushing through, I shifted focus and spent the day rearranging my workspace to create a calm, welcoming environment for this 90-Day Freedom Build.

Before, my desk faced a small window with my back to the bookshelf and door. Now, I’ve positioned it next to the door with a view of the garden. I even added a cozy lounging space for breaks during the day.

This tiny redesign made a huge difference. It didn’t cost a cent, but it gave me the physical and emotional reset I needed.

The rest of the day, I prioritized family time and rest, rather than staring at yet another screen. Honestly, I’m proud of myself for choosing kindness over pressure. I’m learning to honor what I need—even if it doesn’t look “productive” from the outside.

This office isn’t just for working. It’s for dreaming, growing, and creating a life that fits me as a pregnant, working woman navigating a major life transition.

I’ve used neutral earth tones in the space. The desktop is made of organic oak. I brought in some spring blooms—these bright yellow flowers —and moved a piece of art that used to sit behind me into a new spot where I can enjoy it throughout the day.

Under my feet, there’s a plush rug that adds warmth and helps anchor the space. I often find myself tracing the grooves of the carpet with my feet—something that helps my circulation when I don’t feel like standing.

Most days, I start my work standing and gradually move into a seated position as I grow more tired. From where I now sit, I get to bask in the afternoon sun. I could take the curtains down, but spring days are still cold, and I appreciate the warmth that wraps around me. It feels healing.

What Actually Happened

Health / Life Update:

In real life… well, it looked different than I planned.

Physically, I had energetic days (like Monday), but others were slow. Some days I could work for a few hours, then needed a long nap. My iron levels are low, which means less blood is available for both me and the baby—leaving me tired, dizzy, and constantly needing sleep.

It’s tough, especially when I have big goals—but this challenge isn’t about forcing results. It’s about practicing freedom. That means letting myself rest and trusting that a better day will come.

I’ve committed to building lifestyle and financial freedom for the rest of my life. And when I remember that, I feel peace instead of pressure.

Transition Fund Update:

This week I checked in with my Transition Fund. Based on my calculations, I’ll need around €5,400 to cover my unpaid maternity leave.

I made no financial contributions toward that goal this week—but I’m okay with that. Not every week will be a ‘saving’ week. This was a recalibration week.

To be honest, that number feels like a lot to save in 90 days. Right now, I’m only able to save about 10% of that amount each month. It’s been a reality check—and it’s helping me understand just how much extended leave actually costs.

But having this clear number gives me clarity. And with clarity, I can take action. That’s the heart of the Transition Fund: it’s not just about saving, it’s about building the kind of security and freedom I want for this next phase of my life.

Win of the week

One small but powerful win this week:

I now have a workspace that supports the version of me I’m becoming—and I created it with what I already had.

Even more importantly, I gave myself permission to rest.

That, to me, is freedom.

If you’re working toward freedom too, here’s something that helped me this week:

I practiced the freedom mindset now—not later, not after hitting a goal.

I stopped waiting for everything to be perfect and allowed myself to live a little more like the future me I’m becoming. I reminded myself that my CEO Day is also my Me Day—because I’m building this freedom for me. And my family will benefit too.

How You Can Practice Freedom Now

You don’t have to wait until your bank balance hits a certain number or your life is fully planned out. Try one of these instead:

Reclaim a space.

Rearrange a corner of your room, workspace, or kitchen to feel more like yours. A fresh setup can reset your energy and your mindset.

Let yourself rest without guilt.

Rest isn’t a reward—it’s part of the design. Give yourself an hour, a day, or a weekend to just be.

Make one small decision as if you were already free.

Ask yourself, “What would I do if I trusted my freedom was already on the way?”

Then try doing that—just once. Let it become your new starting point.

Week 2 - Starting with a Product Push

Building freedom in real life—one focused morning at a time.

This week, I created something meaningful—something functional—and something that reminded me why this 90-day challenge matters more than ever.

But before I take you through what I built, I want to tell you the truth: I didn’t check every box on my list.

And yet, this week was still a win.

What I Planned This Week

For Week 2 of the 90-Day Freedom Build, my intention was clear:

Build and soft-launch a digital product
Set up the LyfStyled webshop
Create visuals for my weekly update content

Each of these steps was meant to move me—and the LyfStyled mission—forward. Not in theory, but in practice.

What Actually Happened (and Why That’s Okay)

On CEO Day, I had the whole day blocked off. But pregnancy had other plans.

Physical energy is becoming a resource I have to ration. Even a brisk walk or short trip up the stairs leaves me breathless these days. That meant I had to be strategic—and gentle—with my time and focus.

I ended up completing two out of three goals:

I created a functional version of a digital product.
I shot and designed the visuals for this week’s update

And honestly? That’s more than enough.

The webshop will wait. I’ll get to it. But I’m proud of the work I did complete, especially because it moved the idea from vision to product.

My Adjusted CEO Day

Here’s what my “workday” actually looked like:

I started the morning at my desk but ended up moving to the couch by lunchtime. And surprisingly, that helped. The smaller screen space forced me to focus. One task, one window. No distractions.

Physically, the couch gave me more room to breathe—literally. As my belly grows, comfort is becoming a major factor in how I work.

In those few focused hours, I got 70–80% of the digital product done. Not bad for one morning’s effort.

In the evening, after my son went to bed, I picked the work back up.

My rhythm now looks like this: intense morning focus + gentle evening follow-through.

It’s different, but it works.

Transition Fund™ Update: A Moment of Clarity

My Transition Fund™ didn’t grow this week—but something else did.

My husband casually asked me,

“How much do we need to save for your maternity leave?”

And thanks to the Transition Fund Calculator™ I built last week, I had the answer.

Clear. Specific. And ready in under three minutes.

Pregnancy brain fog is real. And if I didn’t have the tool? I would’ve been stuck calculating numbers that felt overwhelming. But with a few clicks, I had clarity.

That moment gave me two things:

Confidence in what I’m building
Validation that the tool works—not just for me, but for others too

Why This Challenge Matters More Than Ever

As I was wrapping up this week’s work, global headlines rolled in.

Fresh tariffs from the U.S.

A 90-day pause for some countries—but not all.

Uncertainty spreading fast across global markets.

These policies may not hit your wallet tomorrow—but they will shift supply chains, prices, job security, and long-term planning for people around the world.

That’s why this 90-Day Freedom Build matters.

That’s why lifestyle-driven savings matter.

That’s why tools like the Transition Fund Calculator™ exist.

I can’t control trade wars or economic shocks.

But I can prepare for my own transitions.

And I can help others do the same.

Because when the world feels unstable, clarity becomes a form of freedom.

This Week’s Wins + Lessons

I built a functional digital product
I soft-launched the Transition Fund Calculator™
I adapted my work rhythms to match my energy and life

I learned that I don’t need 8 hours of hustle to get something meaningful done.

3 focused hours + intentional rest can carry you just as far.

A Tool or Insight for You

If you’re building something too—freedom, a product, a savings plan—try this:

Break your task into chunks
Aim for 80% completion
Start early, before distractions pile up
Give yourself grace when your energy shifts

Perfection is the enemy of progress.

Progress, however imperfect, is what builds your future.

Want to Try the Transition Fund Calculator™?

I’ve made it available for free to anyone building toward a life transition—maternity leave, career pivot, sabbatical, or simply a softer life.

Use the Transition Fund Calculator™ → Here’s the link

Join Me for Week 3

Next week, I’ll walk you through the tools I’ve already created—what they are, when to use them, and how they support lifestyle and financial freedom.

I’ll be doing more desk work, which means managing my posture and comfort a bit more closely. Let’s see how that goes.

Final Thought

Building freedom isn’t about perfection. It’s about direction.

This week, I only completed about 75% of what I set out to do. But I moved forward. And that’s what this journey is about.

If you’re moving forward too, even just a little—I hope you’re celebrating that.

Week 3 -Productivity Masking Procrastination | How I’m Facing My Fear of Launching

This week, I set out to launch the LyfStyled online store. But here’s the truth: I didn’t touch it. Not once.

Instead, I had to accept the uncomfortable realization that I was procrastinating and that my procrastination was rooted in fear. Fear that my products won’t be bought. That I’ll price them wrong. That no one will understand the value I’ve poured into them.

The product is ready. The plan exists. But instead of launching, I spiraled into overthinking platforms, funnels, visuals—and let productive tasks distract me from the emotional work. And yet, that awareness? It was the gift of the week.

What I Actually Did Instead

On CEO Day, I focused on emotionally safer tasks:

Creating content for the Transition Fund Calculator™
Updating LyfStyled’s lead magnets
Designing a new opt-in experience

These tasks moved the business forward. And I’m proud of that. But more than that, I’m proud that I finally called the fear what it was: resistance. And once named, it became something I could move through.

I reminded myself that all LyfStyled products offer value. Especially the paid ones. So now, I’m recommitting to launch from a place of service and self-trust, not pressure. And I’m showing up again—even imperfectly.

Life & Health Update

This week brought physical and emotional discomfort. At my midwife check-in, concerns were raised about how quickly my belly is growing. More tests are scheduled. I’m trying to stay grounded.

And then, midweek, a medical incident at the office led to an early train ride home. Filled with tears, self-blame, and fatigue, I couldn’t ignore. All of this, made me to lean more on my husband, let go of what I thought I had to carry, and try to trust that slowing down doesn’t mean I’m falling behind.

These are the real-life, unglamorous moments behind freedom-building. The ones we rarely show. But they matter just as much.

Transition Fund Check-In

No new contributions this week. And that’s okay. My next opportunity to save will come at the end of April. In the meantime, I’m reflecting deeply on how I want to spend my maternity leave:

Stay in the Netherlands for winter?
Or be in South Africa during the summer period, be with my family, and enjoy the warmth of home?

To explore these options, I turned back to the Transition Fund Calculator™. This tool allowed me to compare scenarios and understand the real costs—financial, emotional, and logistical.

If you’re planning a break, pivot, or take time away from work, I genuinely believe this tool will help you. It’s free for the first 100 users.

✨ Try it here → Transition Fund Calculator™

A Win + A Deeper Lesson

A small win is that I created content for all the free tools on LyfStyled.

But the deeper win? I named the fear.

And I reminded myself:

Control what you can.
Rest when you must.
Keep creating.

Freedom isn’t just about output. It’s also about emotional awareness and self-compassion. Especially during transitions.

A Tool or Insight for You

If you’re building your own version of freedom, here’s what helped me:

I batched my work around one theme and worked in intentional, focused blocks. I didn’t try to do it all. I created first. I edited later. And I allowed my capacity to shift day by day.

Try this if you’re feeling stuck:

Choose one thing.
Focus.
Let go of the rest.

What’s Next

Next week, I’m committed to launching the first LyfStyled product.

I’ll also begin outlining the core principles behind Lifestyle-Driven Wealth™, so you can see how this approach supports both the life you have now and, the one you’re working toward.

One CEO Day at a time.

Week 4: How I Launched My Online Store, While 6 Months Pregnant and Working

This week, I launched my first digital product. Not during a sabbatical. Not after months of planning. But in the middle of a real, full life, pregnant, parenting, and working.

It was Week 4 of my 90-Day Freedom Build.

And even though the week was shorter than usual, I took a big step forward. Here’s how.

What I Planned

My goal this week was clear: Launch the LyfStyled™ online store and publish my first premium digital product.

Since I knew CEO Day would fall on Easter Monday, I had to shift my rhythm and plan intentionally. I set myself up by:

Picking just one high-impact task: launch the store
Creating a simple checklist the night before
Communicating with my husband so I had support when I needed it
Planning my week around short bursts of focused energy

What Actually Happened

On Sunday night, I used the quiet hours to sketch a wireframe for the store. I had been overthinking everything—platforms, page flow, product formatting. So I turned to AI to help me get unstuck. The moment I saw a structure, I could breathe again. It didn’t need to be perfect. It needed to be real.

On CEO Day, I didn’t touch my laptop. Instead, I enjoyed an indoor Easter egg hunt, shared a meal with family, and went for a slow walk with my son. It was restful, joyful, and sacred. And that was the plan.

For the rest of the week, I worked in small sprints whenever my son was asleep or my husband took him out for a walk.

And by the end of the week… the store was live. And our first product the Household Financial Dashboard, is available.

It’s the tool we use in our home to track income, expenses, and priorities.

It brings visibility and clarity to our shared financial lifeband now, it’s available to you too.

Health & Life Update

Each week of this pregnancy brings new growth and new limitations. This week, I officially entered the penguin waddle phase.

Physically, I took more breaks. Mentally, I still had clarity, but I had to be careful not to overdo it.

The planning I did during Week 3 helped me move intentionally and avoid energy drains.

It’s a reminder that freedom isn’t about doing more, it’s about doing what matters, within your real limits.

Transition Fund™ Update

This was the first week I contributed to my Transition Fund™ savings account.

I saved €600, and the moment I saw that number, I knew:

💡 My salary alone won’t get me to my savings goal of €5400 by December. Even if I save €600 each month until then, I’ll fall short. And that’s okay. Because now I know the gap. And I can do something about it.

Part of my Freedom Build goal is to earn €1000 from LyfStyled during this challenge.

That extra income could help bridge the shortfall, and it’s a strong motivation for me to keep showing up.

🛠️ Tools I used to plan and track this:

Transition Fund Calculator™ → to calculate the savings goal
Transition Fund Dashboard → to track my progress
A dedicated savings account → to protect the fund

Wins & Lessons

Wins:

Protected CEO Day as sacred family time
Launched the LyfStyled Online Store
Released my first paid product
Made my first Transition Fund contribution
Got clearer on my financial needs and goals

Lessons:

Focused plans for short work blocks = powerful results
I can do meaningful brainwork even with physical limits
Getting stuck in perfection is real—having a structure helps
I’m no longer in a season where salary alone provides enough flexibility. That’s not a failure. That’s clarity.

A Tool or Insight for You

Knowing your goal is one thing. Seeing your progress is another.

The Transition Fund Calculator™ helped me define what I needed.

But it’s the Dashboard that helped me feel the impact of saving €600, even when the full amount is still far away.

If you’re planning time off, switching careers, or simply trying to prepare for life’s next chapter, I highly recommend starting with these two tools.

They’ll give you the clarity to move forward with confidence.

➡️ Try them here:

Transition Fund Calculator™

Transition Fund Dashboard (coming soon)

What’s Coming Next

This week was shorter than expected, so I didn’t get to share the Lifestyle-Driven Wealth™ approach with you yet.

That’s my focus for next week.

It’s the philosophy behind everything I create at LyfStyled—and it’s time I walked you through it.

One CEO Day at a time.

“Building freedom isn’t about perfection. It’s about direction. Even in a short week, I took one more step—and I hope you did too.”

Week 5 – My Wake-Up Call: Why I’m Doubling Down on My Freedom Goals

If you’ve ever looked at your goals and thought, “This isn’t enough…” Or felt like life keeps pulling you off track just as you’re trying to create something better… This week is for you.

In Week 5 of my 90-Day Freedom Build, I had to get brutally honest with myself. Yes, there’s been progress. But it hasn’t been enough to create the kind of lifestyle and financial freedom I’m working toward, especially with time ticking before maternity leave.

So this week, I changed course. I refined my focus.

And I’m sharing exactly what that looked like — the pivots, the pressure, and the unexpected peace that followed.

What I Planned

At the start of the week, I set out to explain Lifestyle-Driven Wealth™, the foundational philosophy behind LyfStyled. But as I sat down to plan, something didn’t feel right.

This approach is designed to guide your life for years — it’s not meant to be rushed. But the 90-Day Freedom Build is time-bound. I only have three months to hit these key goals:

Generate €1,000+ from LyfStyled before maternity leave
Use CEO Days to take control of life and business — despite limited time
Build and demonstrate the Transition Fund to support extended unpaid leave
Show how freedom is more than money — it’s about having options when your body or life demands rest

That clarity gave me the nudge I needed to re-center my energy and work toward what matters most right now.

What Actually Happened

On Sunday, I reviewed everything I’d accomplished in April.

Here’s what I was proud of:

I created a cozy, focused workspace to support my well-being
I launched two new tools: the Transition Fund Calculator™ and the Household Wealth Dashboard™
I started sharing this challenge on YouTube and grew the channel by 6 new subscribers (thank you if that’s you!)

But even with all that… something still felt off.

There was a gap between what I’d done and where I want to be.

And I knew I needed to step things up.

🛠️ Strategy Shift — and a New Segment

My Monday CEO Day was partly taken over by some unexpected home upkeep. We had work being done on the roof, and we removed an old flagpole to open up space for our kids to play one day.

It might seem small, but that moment sparked something. Clearing physical space reminded me to clear mental space too. So I overhauled my backend systems on the LyfStyled site (you won’t see it, but your experience will be smoother because of it) — and then I implemented one big shift in my content strategy:

🎥 I launched a new YouTube segment called Living LyfStyled: Thi is where I share short, raw reflections on building real freedom, in real time.

You can check out the first episode here:

👉 How Building Lifestyle Freedom Starts at Home

Life + Health Update

Behind the scenes, I’ve been sick with a cold that knocked out my sense of taste and smell. Add that to pregnancy fatigue and… let’s just say this week was heavy. But we also had our baby scan, and I’m deeply relieved to share that everything is going well. She’s healthy. Growing strong. No visible concerns.

I didn’t realise how much subconscious stress I’d been carrying until that moment. When the good news came, it felt like a full-body exhale. That relief gave me the energy I needed to push forward, even as the third trimester looms.

What Kept Me Going

This week, I didn’t rely on motivation or discipline. I relied on clarity. I kept reminding myself why I’m doing this:

Because having freedom means being able to pivot.
To rest when you need to.
To take action when you’re ready.

And when the brain fog hit hard? I leaned on ChatGPT to help with planning, brainstorming, and simplifying my strategy. (Pregnancy brain, meet AI.)

My Win of the Week

The biggest win this week was the freedom to pivot. To acknowledge something wasn’t working fast enough, and to shift without shame or guilt. That’s what Lifestyle-Driven Wealth™ is all about:

Making empowered decisions even in imperfect circumstances.

A Tool That Helped Me

One tool I used a lot this week was the LyfStyled Planner — a simple but powerful format that helps me document my goals in a way that actually inspires action. It’s helped me cut through the noise, stay emotionally connected to my priorities, and keep going when energy is low. I’ll be releasing it soon.

📌 What’s Coming Next

In Week 6, I’ll finally walk you through the full Lifestyle-Driven Wealth™ explainer: What it is, how it works, and how it can shift your entire approach to saving, spending, and building wealth that fits your life.

This is real life. Real freedom. Built one CEO Day at a time.